Evolution of advertising in nigeria essay

Several prominent forms of advertising have come into the advertising world and created whole new marketplaces without rendering the traditional outdoor billboard obsolete. This type of work belongs to a category called affective labor Wayne et al. Affiliations also avails them of technical knowhow in the areas of creativity and training.

As the eighteenth century wore on, the Industrial Revolution gathered pace, and consumer goods became more sophisticated, manufacturers began to recognize that they needed to create a need for their products.

Several prominent forms of advertising have come into the advertising world and created whole new marketplaces without rendering the traditional outdoor billboard obsolete.

The earliest use of the billboard by the circuses dates back to These evolutionary billboards designs are meant to make the outdoor advertising functions more effective, less stressful yet delivering value for money Latif and Abideen, At the close of business yearsome of them simply disengaged their staff and opted for one-man show pending when situation improves.

More Essay Examples on Advertising Rubric Posters announcing an event were probably the first form of advertising, and these date back to gladiatorial contests in Ancient Rome. This action marked the beginning of billboard extermination in the country.

These latest electronically controlled billboards could be managed from the agencies office without any stress. Billboards are viewed nearly 24 hours a day, 7 days a week by billions of different people.

Advertising in Nigeria Advertising in Nigeria could be said to have started officially with Rev. Just like other digital innovations, this one also comes with accuracy, ease, speed and trend. The company was set up to cater for the marketing activities of UAC in both Nigeria and other West African countries as at that time.

Advertising has existed as far back as BC! The business has since grown over the years to become a multibillion naira outfit Tirmizi et al. Repetition is extremely helpful when you are trying to increase your product awareness, or when you simply want to get your message across to millions of people.

Outdoor advertising makes it extremely easy to target, or not to target, a specific market. Today, Nigerian advertising industry, is making efforts to ensure that they measured up to global industry practice. Railways having set up an outdoor advertising department in The true test of a new product is how well it holds up after being introduced to the market for the first time.

This task can easily be accomplished with billboard campaigns.

Evolution Of Outdoor Advertising In Nigeria

Kelly of Afromedia commission media research, which result gave credence to the posters medium in Nigeria in terms of coverage during the same period. Billboards are usually the final message we see right before we purchase an item.

Among other things, there is a reviewed that outdoor advertising practice and regulatory environment in the country and charted the way forward for a thriving and mutually rewarding outdoor advertising industry.

They are rather challenged by issues such as technological advancement in outdoor advertising practice, research and strategic planning and global innovativeness not begging to be paid for job done three years back.

It is not unlikely that clients do owe outdoor agencies in India, but for a scenario such as prevalent in our local market to play out there, is certainly not permissible http: The circuses were one of the first businesses to profit from this new form of mass marketing, and so outdoor advertising underwent a major innovation which brought us the modern billboard advertising that we know today.

The medium of advertising was in its infancy in those days Federal Government owned National Broadcasting Corporation NBC where he only television stations that operated in the four regions of East, West, North and later Midwest.

A baby formula brand was the first to sponsor a blimp in Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. The Manager called M.

Evolution of outdoor advertising in Nigeria Essay

The regulation and control activities in the state became the most draconian.In Nigeria today, almost all private media houses have their programmes broadcast on-line through web-casting.

All these advantages of deregulation of the airways in Nigeria have contributed immensely in improving the economy of the country.

The Nigeria Advertising had its humble beginning rooted in colonial history, advertising development could be traced to about with the birth of West African Publicity Limited. An off shoot of UAC, the company was set up to cater for the marketing activities of.

Evolution Of Outdoor Advertising In Nigeria Advertising or advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.

The Evolution of Advertising and its Impact in the Modern Day Essay - Advertising has been an essential facet of marketing for as long as human civilization and interaction occurring between 90, BCE –. Evolution of outdoor advertising in Nigeria Advertising or advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.

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Evolution of advertising in nigeria essay
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