Make Roads Safe — a new priority for sustainable development, published in Junemade a series of recommendations for improving the international response to global road traffic injuries. Volume 34, Issue 2MarchPages open access Improving the effectiveness of road safety campaigns: National campaigns and activities in support of Make Roads Safe are being run in many countries by automobile clubs and road safety NGOs.
This has led to the establishment of a working group of the development banks to agree a declaration ahead of the Moscow Conference. The report recognises that the majority of those killed or injured in road crashes in middle and low income countries are vulnerable road users, pedestrians, cyclists and motorcyclists, and calls for measures including better road planning and design to improve safety for vulnerable road users and reduce traffic speeds on shared road space, targets for helmet wearing and support for better policing.
Asian film star Michelle Yeoh became a global ambassador for the campaign in The report set out three key recommendations aimed at increasing political commitment and investment in road safety: This article also describes the pros and cons of some of the more common campaign strategies and introduces a number of new methods that show a great deal of promise for the purpose of road safety campaigns.
At the launch, in London, Lord Robertson summarised the findings of the report: Previous article in issue.
In order to infuse the field of road safety campaigning with such new insights into road user behaviour and behavioural modification, one should look beyond the confines of road safety campaign standards and learn from the knowledge gained in other disciplines such as economics and social psychology.
They say representatives for environmentally benign and healthy forms of transport are not represented in the board, nor has advice and knowledge about those modes of transport been heeded. These new insights are discussed in terms of their implications for the future of road safety campaigns.
Therefore, the necessity and advantages of formally evaluating road safety campaign efforts are discussed.
Current and new practices Author links open overlay panel TamaraHoekstraa FredWegmanab Show more Under a Creative Commons license Abstract The evaluation of campaigns aimed at improving road safety is still the exception rather than the rule.
The Make Roads Safe campaign has responded to this criticism by arguing that the main beneficiaries of a greater focus on road safety and safer infrastructure design will be vulnerable road users including pedestrians and cyclists who are the victims of the majority of road injuries in developing countries.
Building on the policy platform provided by the seminal publication from the World Health Organisation and the World Bank, the World Report on road traffic injury prevention, the Make Roads Safe report focused on ways in which funding to road injury prevention could be increased.
Billions of dollars are being invested in new and upgraded road infrastructure in Africa, Asia and Latin America and the Make Roads Safe campaign argues that this development aid should be invested with the safety and mobility needs of all road users in mind.
Because of this, ineffective campaigns and campaign techniques are allowed to continue to be utilised without question, while new methods of behaviour modification are often ignored.
Criticism[ edit ] Some critics have argued that this initiative is car-centric, and does not focus on the problems inherent in the way road traffic is organised today.
The campaign has also claimed some success in persuading donors and the major multilateral lending institutions, such as the World Bank, to recognise their responsibilities for improving road safety.
Campaign progress[ edit ] The campaign claimed success in achieving one of its key objectives in March with the passage of a strong United Nations resolution on global road safety at the UN General Assembly, including approval of the first-ever global Ministerial conference on road safety.Heartbreak Leads to Road Safety Activism for Mandela Family.
May 5, an activist for the campaign and grandson of Nelson Mandela According to the World Health Organization's Global Status Report on Road Safety, over one-fifth of all road traffic deaths (, annually) are pedestrians.
In some countries, such as. The Automobile Association of Malaysia (AAM) recently launched a Road Safety Campaign and Road Show at the Curve in Mutiara.
Friday 29 November ‘Get your hand off it’ road safety campaign expanded. Roads Minister Duncan Gay and NSW Police Traffic and Highway Patrol Commander, Assistant Commissioner John Hartley today announced the expansion of the ‘Get Your Hand Off It’ campaign on mobile phone driver distraction.
Make Roads Safe is a global road safety campaign established with the aim of securing political commitment for road traffic injury prevention around the world. The Make Roads Safe campaign recently played a leading role in arguing for and securing the first-ever United Nations Ministerial Conference on global road safety, which was approved by.
In effort to decrease the number of road accidents during festive seasons, The National Road Safety Council (MKJR), launched its annual National Road Safety Campaign which was held on 4 February at the Terminal.
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